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Claire Kelly
A friend of mine is getting married in Bali in June, so I have been on the lookout for cheap flights. When she messaged me to let me know that Jetstar had some good deals, I was straight on the website to check out the options, but little did I know it would inspire a blog post on customer service and the importance of living up to your brand promise (although perhaps I should have…) read the full story
Claire Kelly
This year, I did all my Christmas shopping online. read the full story
Claire Kelly
So Starbucks has a new logo – minus the name and the word ‘coffee’ – and I seem to be experiencing a bit of déjà vu (anyone sick of hearing about the Gap debacle?) read the full story
Claire Kelly
Most people would be aware of the recent devastating flooding throughout Queensland, particularly in Brisbane, the city I call home. While I was extremely lucky not to have been personally affected by the rising floodwaters, my heart goes out to all who now have to pick up the remnants of their lives. read the full story
Claire Kelly
“If you are in a shipwreck and all the boats are gone, a piano top . . . that comes along makes a fortuitous life preserver. But this is not to say that the best way to design a life preserver is in the form of a piano top. I think that we are clinging to a great many piano tops in accepting yesterday’s fortuitous contrivings.” read the full story
